Join AvidThink's Roy Chua and learn the benefits to an intent-based approach to assurance

The exploding number of network elements and connections that require management and maintenance show no sign of abating. Because of this, communications service providers (CSPs) need to improve manageability, drive automation, and increase scalability, even as they try to rein in costs. Intent-based assurance adds immediate value to today’s networks and provides the continuous visibility and feedback loop on service quality to assure dynamic 5G and IoT services with strict performance demands.

In this session we’ll discuss the market drivers behind a breakthrough in intent-based assurance and how it can bring immediate value to CSP networks. Key topics covered include:

  • Why intent is the only feasible path forward for network service providers
  • How intent-based assurance addresses top challenges CSPs face today
  • Demonstrable outcomes of applying intent-based assurance
  • Pragmatic advice on how to get started with intent-based assurance

Meet Your Speakers

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Roy Chua, Founder and Principal Analyst, AvidThink

Roy Chua is Founder and Principal at AvidThink, an independent research and advisory service formed in 2018 out of SDxCentral's research group. Prior to co-founding SDxCentral and running its research and product teams, Roy was a management consultant working with both Fortune 500 and startup technology companies on go-to-market and product consulting. As an early proponent of the software-defined infrastructure movement, Roy is a frequent speaker at technology events in the telco and cloud space and a regular contributor to major leading online publications. A graduate of UC Berkeley's electrical engineering and computer science program and MIT's Sloan School of Business, Roy has 20+ years of experience in telco and enterprise cloud computing, networking and security, including founding several Silicon Valley startups.


Richard Piasentin, Chief Strategy and Chief Marketing Officer, Accedian

As Chief Marketing and Chief Strategy Officer at Accedian, Richard is responsible for our strategic planning process and investment priorities, ensuring we create and develop a consistent brand communications and marketing strategy, and drives our commercialization efforts in the areas of global product pricing, solution marketing, and business development.

Richard began his career at Nortel Networks in 1992 as a test engineer for their public carrier switching division. From there, he segued into focusing on the wireless industry, taking on a variety of senior roles at Nortel within sales, operations, and supply chain during his 17 years at the company. After Nortel, he was vice president and general manager for BlackBerry’s North American business, and general manager of Viavi’s Visibility, Intelligence and Analytics (VIA) business unit.

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Rana El Desouky Kazamel, Director, Product Management, Provider Connectivity Group, Cisco

Rana is Director of Product Management in Cisco’s Provider Connectivity Group, responsible for the Crosswork Automation portfolio. Rana leads the product management team focusing on automating mass-scale IP and Optical networks helping providers to reduce costs, mitigate risks and scale services for revenue growth. The Crosswork portfolio includes IP and Optical software-defined networking (SDN) controllers, service assurance and orchestration solutions, network planning tools and network management systems.

Prior to this role, Rana led the Routing Software Products, Technologies, and Architectures Product Management teams, building products for the key industry shifts and next-generation architectures. That included software products like hardware and software disaggregated routers, virtual routers, broadband network gateway (BNG), cross-portfolio technologies like programmability, segment routing, IGP, BGP, EVPN, security, multicast, and innovative architectures like Cisco’s Routed Optical Networking, 5G Converged SDN Transport and Cloud-native BNG.